Thank you to everyone who provided feedback on the draft Masterplan for Bell Street Mall.

Council will be asked to consider the revised draft Masterplan at it's meeting on Monday 1 December 2025. To view the meeting agenda and papers and to request to speak, go to Council's website.

Based on your feedback, we’ve updated the Masterplan to focus on:

  • Parking and access
  • Public and active transport infrastructure
  • Canopy tree planting
  • Safety and inclusivity
  • Design and activation ideas for the public realm

View 'what we heard' during stage 2 engagement below.

Stage 2 engagement

Stage 2 took place from 6 August to 3 September 2025 and gathered community and stakeholder feedback on the first draft Masterplan.

During this period we received close to 100 contributions through an online survey and various engagement activities.

  • 52 online survey responses through Shaping Banyule.
  • 42 people attended two information and Q&A sessions with Council staff and consultants, including targeted sessions for traders, business property owners, not-for-profit organisations, and the broader community.
  • 5 direct submissions received by email and phone directly to the Strategic Planning Team.

Take a look at a summary of what we heard, or do a deeper dive by reading the Stage 2 Feedback Summary Report.

What we heard

  • Vibrant Mall

    57% of people support changes to land use, like better buildings, housing, and improved community services. Top priorities are cafés, family-friendly events, public art, open spaces, and helping local businesses. Main worries are gentrification and retail affordability.

  • Connected Mall

    60% of people want better walking, cycling, and parking access. Top priorities are lighting, safety, traffic control, and better links for walkers and cyclists. Main concerns are traffic congestion and wayfinding signage.

  • Inclusive Mall

    51% of people think new public spaces will feel safe and welcoming. The community values green spaces, easy-to-use facilities, and designs that include everyone. Main concerns are overshadowing, car park safety, and making sure spaces reflect different cultures.

  • Transformative Mall

    67% support more housing, better buildings, and community services. Top priorities are sustainable design, affordable homes, and keeping the local character. Concerns are building heights, traffic, and how different the uses will fit together.

Stage 1 engagement

Community engagement

Thank you to everyone who provided feedback during Stage 1 engagement.

Stage 1 took place from March to April 2025 and gathered community and stakeholder views on three possible outcomes for Bell Street Mall, each featuring green space, housing, retail, parking, and a new community hub.

During this period we received over 300 contributions through an online survey and various engagement activities.

  • 97 online survey responses through Shaping Banyule.
  • Over 150 attendees at three community pop-up sessions.
  • 16 participants in dedicated drop-in sessions with local traders and non-profit services.
  • 37 local primary school students from St Pius X Primary School through a painting activity.
  • 9 visitors to Shop 48 (ongoing conversations).
  • 6 written submissions through email directly to the Strategic Planning Team.
Take a look below at some of the things we heard, or do a deeper dive by reading the Stage 1 Feedback Summary Report.

What we heard

  • Outcome 2 - most preferred

    The community liked the larger, centralised park, pedestrian experience, and community hub integration.

  • Greenspace and community feel

    People strongly prefer a larger, central park over small pocket parks, and want more trees, shade, and nature-inspired design.

  • Housing and urban design

    There was support for mixed-use and diverse housing, including affordable options, with concerns about high density and overshadowing.

  • Parking and access

    There were concerns about safety and lighting after hours, especially in distant carparks. There is a preference for short-term, accessible, and multi-level or underground parking.

  • Retail and local identity

    There was strong support for multicultural and independent businesses, preserving iconic features like the Bell Street Mall sign, and adding more everyday retail such as grocers and bakeries.

  • Community hub and services

    There was strong support for an inclusive, flexible community hub near the central park, with integrated services like a library, childcare, health care, and cultural programs.

  • Safety and anti-social behaviour

    There were concerns about poor lighting, loitering, and blind spots, with suggestions for better lighting, active frontages, CCTV, and safer pedestrian access.

  • Cultural inclusion and public spaces

    There were requests for public art, cultural events, food stalls, and multi-faith prayer rooms, with a focus on celebrating the Mall’s multicultural identity.

  • School engagement

    Through the school art activity, children imagined the Mall as fun, green, and family-friendly, with ideas like toy shops, libraries, playgrounds, shaded seating, and water fountains.

Background

The Bell Street Mall was the first 'modern' drive-in shopping centre in Victoria. It was built in 1956 and is located next to Melbourne's 1956 Olympic Village, which housed athletes from all over the world.

The Mall retains much of its 1950s character, and is a central place for the local community to shop, gather and socialise. It's also a significant hub for people from many diverse backgrounds who have settled in Heidelberg West over the decades. This is reflected in the rich multicultural dining, retail offerings and events. While appreciating the Mall’s history and character, there are also opportunities to renew the centre so it can better meet the needs of the community now and into the future.

Creating a Masterplan

To unlock the potential of the Bell Street Mall and surrounding areas, a coordinated and integrated approach is needed.

We are developing a Bell Street Mall Neighbourhood Activity Centre (NAC) Masterplan and Design Guide that will enhance the Bell Street Mall by including well-designed high density housing and open community spaces that meet the needs of the local community. This will explore opportunities for both the Bell Street Mall and the surrounding area. It will also set a strategic vision, key directions and a staged funding approach to achieve the best outcomes related to land use, urban design, public realm, pedestrian and public transport connections and community infrastructure.

Click the '+Follow' button at the top of this page to stay up-to-date on this project.

What we've done

Over the years, the Bell Street Mall has been the focus of various studies and proposals, highlighting its importance in Heidelberg West. The work has addressed specific needs and priorities and is helping to lay the groundwork for the current Bell Street Mall Neighbourhood Activity Centre Masterplan and Design Guide.

Earlier plans aimed to improve public spaces, making them more inclusive, safe and comfortable. They focused on creating an environment that was pleasant all year-round and fostering community connection. Recent efforts have built on this by addressing the area’s growing population and changing needs. Focus has been on integrating the Mall’s redevelopment with broader urban renewal initiatives, balancing higher-density housing, preserving the Mall’s historic character and promoting economic growth.

Urban design frameworks are providing guidance on building heights, setbacks and landscaping to maintain the tree canopy. They have also outlined principles for creating high-quality public spaces and strengthening community connection.

The project will also build on feedback Council has received about the Bell St Mall through:

This new Masterplan will build on what we know to ensure that the Bell Street Mall evolves into a vibrant, inclusive and sustainable neighbourhood hub for the growing Heidelberg West community.

FAQs